FlipMat

The Woof FlipMat is a dual-sided slow feeder and lick mat designed to deliver twice the enrichment of basic lick mats. Licking helps dogs naturally self-soothe, and this mat turns that instinct into a super-powered tool for calm—during bath time, crate time, grooming, mealtime, or any moment that calls for delicious distraction.

Two distinct patterns provide different levels of challenge to match your pup’s needs. Use the “easy” side for a quick distraction, or flip to the “hard” side for longer-lasting mental enrichment It sticks like a champ thanks to push-button suction cups on both sides, so it stays put on smooth surfaces like floors, fridges, tubs—even car windows. Thoughtful dosing rings help you portion spreadable supplements, treats, and wet food with ease. Pair with ready-made, squeezable Woof LickWells or just-add-water Woof LickMix any time your pup needs a delicious distraction e from BPA-free, food-grade silicone and totally dishwasher-safe. So your pup gets daily enrichment—and you get an easier day.

Step 1: Pick a side—“easy” for quick distraction (with built-in dosing rings), or “hard” for a longer, more engaging challenge. 

Step 2: Spread your pup’s favorite treat, press onto a smooth surface, and let them lick. 

Step 3: Rinse, hand wash, or toss in the dishwasher when done. Pro Tip: Try LickWells Pumpkin Butter as a delicious, anytime treat, Doggy Dental for fresh breath and clean teeth, or Calming Support to help your pup stay relaxed during stressful moments (looking at you, garbage truck).